How is Search Engine Marketing Growing?

62% of search engine users click on results within the first page. 90%of the searchers click on a result within the first three pages. Marketers recognize the importance of rankings on search engine results pages and are working to optimize their sites to improve ranking. Search Engine Marketing (SEM), online advertising strategies that work to move websites closer to the first page search results (serps), may include search engine PPC campaigns, organic search engine optimization, paid inclusion, banners and/or other website optimization services.

MarketingSherpa's 2007 Search Marketing Benchmark Survey indicates that many marketers plan to increase their Pay-per-click (PPC) budgets by at least 11 % for the coming year. Search Engine marketing spending for 2007 exceeded projections and is expected to show growth in the double-digit percentages for 2008 despite a gloomy economic forecast.

• Growing from $9.4 billion in 2006 to $12.2 billion in 2007, the North American SEM industry exceeded 2007 growth projections by over $2 billion.
• Projections for 2011 North American SEM spending expect Search Engine Marketing costs to soar to $25.5 billion.
• In 2007 SEM dollars were divided between paid placement (87.4%), organic SEO (10.5%), paid inclusion (.07%) and technology investment (1.4%).

Core search engines Google, Yahoo, Microsoft, AOL, and Ask.com had a collective increase of 15%when you compare searches made in December 2007 to searches in December 2006. During December 2007 "Google served 5.6 billion searches; Yahoo, 2.2 billion; Microsoft, 940 million; Time Warner's AOL, 442 million; and Ask.com, 415 million." More than 113 billion searches were made using these core search engines during 2007 in the U.S. alone.(SearchEngineWatch.com)

Advertiser's demand, the cost of keywords and pay-per-click campaigns have fueled the increase in search engine marketing budgets. Advertisers recognize the importance of an online presence in reaching their target audience. Professional SEM services including ppc search engine internet marketing and search engine optimization are the most efficient way to increase a site's online presence. Psycray , a provider of quality business solutions and professional SEM, can help you increase your targeted web site traffic. We provide large and small business technology solutions and are experts in the search engine marketing you need to move your company forward.